MRM / McCann Detroit came to us with another fun live action spot! This one features a couple racking up CapitalOne points to help them save money toward purchasing a new GM car. To highlight their journey and emphasize their savings, we developed a new flipping technique. That technique allowed us to maximize our live action setups and tell more of the story in a shorter period of time.
The result is a fun spot that not only shows off the perks of shopping with GM’s BuyPower Card… It also shows how effortless and seamlessly a credit card can fit into your life.
In addition to the live action production, which was directed by Erin, we at Sarofsky handled editorial, graphics and finishing. This is a terrific example where the director having a heavy hand in the animation and finishing can both streamline the process and maintain its creative vision from beginning to end.