We’re big fans of beer here at Sarofsky, so we were excited when Anomaly approached us for the title design work on one of Budweiser’s latest spots… And we were even more excited when we found out it would be premiering during the Super Bowl! Working with the agency and the talented folks at Union Editorial, we established a type treatment that helps carry the narrative and deliver the visual impact of this bold spot.

Brewed the Hard Way


Producer (Title Design)





Additional Credits:

Production Company: Prettybird
Director: Max Malkin
Exec Producer: Ali brown
Editorial: Union Editorial
Editor: Susan Motamed
VFX & Color: The Mill
Title Design: Sarofsky Corp.
Creative Director: Erin Sarofsky
Exec Producer: Steven Anderson
Lead Artist: Tnaya Witmer
Artist: Duarte Elvas
Music: Squeak E Clean