The Art of Quality

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Written By Michael Burke

Additional Credits
Exec Creative Director: Erin Sarofsky
Exec Producer: Steven Anderson
Creative Director: John Filipkowski
DP: Steven Piet
Illustrator: Chris Anderson
VFX Director: Matthew Crnich
3D Animators: Andy Zazzera, Alex Kline
2D Animators: Brent Austin, Patrick Coleman, CJ Cook, Duarte Elvas, James Nicky, Tnaya Witmer
Designer: Bhakti Patel

From Sarofsky.com:

We were very excited when Chicago agency TRISECT came to us with a unique take on how to tell the story of the mike’s hard lemonade brand.

With a simple illustration style (that is still jam packed with character!) we created a seamless piece, without ever moving the actual product. To accomplish this, we staged a shoot in our very own studio and then had a full team of 2D and 3D animators and illustrator work together to bring all the sky divers, lemon pickers, moped riders and aliens to life. Check out the spot and try to find all the hidden Easter eggs!

Role: Producer
Client: Mike’s Hard Lemonade
Agency: TRISECT
Studio: Sarofsky

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